we'll keep an eye on this story near los angeles. we'll bring you updates as we get them. >>> here's a live look at the black friday crowds in milpitas. the parking lot at the great mall packed. shoppers have been taking advantage of deals since 8:00 last night. you're better off on foot. kpix 5's brian webb live in emeryville where bay street has been busy all day. >> reporter: oh, yeah, allen. we have seen 40, 50, 60% off signs everywhere sucking in shoppers and it seemed to be working. we have seen busy streets, crowded sidewalks and long lines with shoppers willing to wait for a good deal. at big bag stores like old navy big sales draw big crowds. the goal, separating customer from cash. >> got up this morning, got ready and jumped in the car and came down. >> we intended to come down here for one sale and we ended up going to several. >> reporter: with six fewer shopping days this season, retailers are bending over backwards to beat average expectations employing deeper discounts and longer store hours. >> it's exciting that we'